Council Approves Plans Wembleys Tallest Residential Towers

In Wembley, a large-scale plan to build twin residential towers with nearly 250 homes has been approved.

This week, Brent Council approved The HUB and Bridges Ventures’ plan to transform a decommissioned office building into London’s largest new mid-market residential scheme.

The Maccreanor Lavington Architects-designed 21 and 26-story towers with 239 homes will be the tallest in Wembley.

A mix of affordable housing, for-sale units, and apartments built specifically for rent will be built above a new community centre, extensive public realm, retail space, and cycle storage.

HUB is developing over 1,200 homes across London, including the futuristic Hoola London scheme in Royal Docks, which includes twin towers.

More than two-thirds (68 of 103) of the homes built for rent at Chesterfield House will be available at low-income rents in perpetuity, contributing significantly to Brent’s low-income households’ housing needs.

The project will consist of two towers with a mix of one, two, and three-bedroom apartments. A C-shaped lower-level plinth allows for the creation of a new public space off Park Lane, right in the heart of Wembley.

The plans, which include a new canopy and prime location for commercial spaces as part of an improved streetscape, will benefit neighbouring businesses.

A new colonnade at Park Lane and Wembley High Road will help to alleviate the current building’s design’s pavement pinch-point.

“We are overjoyed that the council has agreed to support our bid to revitalise Wembley’s centre,” said Steve Sanham, development director at HUB Residential.

“Councillors recognised the importance of thoughtful design while also ensuring that the local community benefits from a variety of amenities.” Above all, more mid-market homes that are easily accessible to Londoners are needed in the capital. HUB’s mission has always been to serve the city’s silent majority, and we’re excited that Wembley will be joining our project portfolio.

“Our goal is to encourage new investment in Wembley while also bringing much-needed new housing within reach of local residents.” With a community centre, new public realm, and a mix of rented and for sale housing, we see a genuine community emerging at Chesterfield House.”

“We have always believed that property investment can help to address pressing societal needs,” said Bridges Ventures’ Simon Ringer, Partner and Head of Property Funds.

“By addressing a clear challenge – London’s lack of affordable housing – the Chesterfield House scheme has the potential to support Wembley area regeneration while also providing good financial returns to investors.”

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“HUB has worked extremely hard to engage with local residents and ensure that the development will provide tangible benefits to the community, and we’re delighted that Wembley has recognised this.”

“Wembley is our fastest growing area, and we have big plans for it,” said a London Borough of Brent spokesperson. We are already seeing significant development and investment in the vicinity of the stadium, but this approval sets the stage and may serve as a catalyst for additional growth and investment on the high street.

“We want to make Wembley and Brent a better place to live, work, and play, and I am pleased to see a development that will provide affordable housing, community space, retail uses, and a new public square for local people to use, as well as more than £5 million for local community facilities.”

“The buildings are tall, but they fit the area because it is one of our key growth areas.”

Last Updated on December 29, 2021

Indra-Gupta

Author: Indra Gupta

Indra is an in-house writer with a love of Newcastle United and all things sustainable.

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