Building The Internet

According to Ben Crawford, CEO of CentralNic Group plc, reorganising the internet will make it easier for construction companies to use.

While architects and engineers have always been at the forefront of adopting new technologies, their construction industry counterparts have been late adopters when it comes to using laptops, smart phones, and the internet in general as work tools.

The construction industry, which is the world’s largest, with a yearly value of over $7.5 trillion, cannot afford to overlook such a vital business tool. Of course, the internet is beginning to play a role in the construction industry; for sending and receiving information such as drawings, project management, ordering, financial management, collaboration between contractors who may be thousands of miles or even continents apart, and, of course, finding the right contractor for the job.

However, progress is still slow, and the potential of using the internet to increase efficiencies, reduce risk and waste, and manage time and people on the construction site is still far from being realised.
Today, however, the worlds of software and hard hats are colliding more than ever, with one builder, Los Angeles’ George Minardos, leading the way.

Minardos has created his own website to showcase his firm’s work, which includes everything from commercial to restaurants, Beverly Hills mansions, and even museum construction.

There are some impressive projects on the site, but the most remarkable aspect of the Minardos Group’s website is its web address, with George’s website being the first in the world to end with “.build” rather than the more common endings such as.com,.net, or.co.uk.

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And the reason George Minardos was able to obtain the first.build domain name is that he is also the entrepreneur who took it upon himself to ensure that the construction industry was represented on the new internet by putting up a significant amount of his own time and money over the last three years to get.build domains launched.

Construction firms all over the world, from multibillion-dollar behemoths in Tokyo to sole traders in Tooting, are now registering.build domain names for one of five reasons:

1. Having a.build domain makes it easier for search engines and customers to find and identify you. johnlewis.build obviously refers to the builder John Lewis, but johnlewis.net could be a chiropractor, footballer, or department store.

2. The nature of the construction industry is becoming more global. It is therefore critical to have a website that accurately represents what you do in order to receive an increasing number of inquiries from customers and general contractors in need of specialists.

3. Many construction industry business owners who aren’t already on the internet are taking advantage of this new opportunity to establish their own online presence, with a new website and professional email address ending in the new.build domain.

4. Any company that has gone to the trouble of registering their trademark business name can now obtain global rights to the.build domain, which matches their name, for a relatively low cost. Even for those who already own the.com and.co.uk domains, it can be a worthwhile precaution.

5. Many companies will register their own.build domain to protect themselves from others in the construction industry with the same name doing the same thing, thus taking first-mover advantage and registering the domain while it is still available.

Given the size and scope of the construction industry, it is past time for it to engage with and become more visible on the internet. George Minardos, the creator of.build, is taking the necessary steps to make this a reality. It is now time for other construction firms to seize this opportunity, to bring the entire industry online and thus reap the many benefits of the internet as a whole.

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Last Updated on December 28, 2021

Indra-Gupta

Author: Indra Gupta

Indra is an in-house writer with a love of Newcastle United and all things sustainable.

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