Sheffield United Football Club unveil plans for four-storey Boundary Corner development
Plans for a four-storey development at Sheffield United Football Club’s Bramall Lane stadium have been unveiled.
Designed by architects WCEC, Boundary Corner - a largely residential building which will also include a new club shop - will be developed on land surrounding the ground currently used for car parking.
Project managed by Scarborough International Properties, the scheme at the Cherry Street/Shoreham Street Corner of the stadium, will replace and double the size of the current Blades Superstore at the South Stand and will also feature a fan zone.
“The corner site we are developing could fulfil a dream for some of our supporters – a chance to live at the home of football! It will also enable the club to expand the superstore,” said Sheffield United director Simon McCabe.
Fellow director Scott McCabe said: “Significantly it is part of a route we are taking whereby we have identified several opportunities to further develop and improve the ground and the immediate surrounding area as we seek to build a broader commercial, leisure and entertainment offer, developing additional revenue streams to support the aim of supporting United’s return to the upper levels of the English game.
“Further development of the stadium area is a positive move to enhance income streams, ultimately supporting our plans for the key football side of the business,” added Scott.
The proposals come in the wake of extensive modernisation undertaken in recent years including the installation of a state of the art Desso pitch giving the Club greater use of the ground for events and other activities during close seasons.
WCEC’s chief executive Ashley Turner said:” We are delighted to be working as architects for Sheffield United. Following on from now completed projects such as the Westfield Corner Stand and Copthorne Hotel, we will take great pride in further enhancing what is an already superb venue starting with the Cherry Street and Shoreham Street developments.”